I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active ...

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer ...

Facebook video ads retargeted to people who already know you. Of course, you could always do what 98% of other Facebook advertisers do, and go right for the conversion or the sale.

1. They Can Reduce Your Abandoned Cart Rate. The average cart abandonment rate in the U.S. is nearly 70%.That means nearly 7 out of every 10 shoppers don’t follow through with an intended purchase.

Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively. Banner ads are like the virtual billboards of the digital world.

Facebook users may not be learning about jobs for which they are qualified because the company's tools can disproportionately direct ads to a particular gender "beyond what can be legally ...

Facebook is also sticking with a controversial policy that stipulates the company will not fact-check posts from politicians, including political ads.