Facebook video ads retargeted to people who already know you. Of course, you could always do what 98% of other Facebook advertisers do, and go right for the conversion or the sale.

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.

As the 2020 election ramps up, political ads are likely to infiltrate your social media feeds. If you'd rather they not appear, here's how to banish them from your Facebook and Instagram accounts.

Facebook and Google are failing to clamp down on reports of fraudulent ads, new research shows. Consumer group Which? called for new laws to force the tech giants to monitor fraud more closely.

AI-powered Facebook scam ads use deepfakes to target vulnerable users, evolving beyond simple clickbait to sophisticated schemes that bypass Meta's moderation.

Facebook is settling several lawsuits that alleged its advertising platform allowed for discrimination in ads about housing, employment and credit.

Facebook has allowed ads for guns and gun accessories to run on its platform in violation of its own rules, according to a report released Wednesday from the Tech Transparency Project (TTP).

In 2019, Facebook agreed to pay out about $5 million to settle five lawsuits and take steps to block advertising on its platforms that targeted job and housing ads based on age and gender as part ...

Facebook said it will also give users more control over what ads they see. "Today, people can opt to see fewer ads related to politics, parenting, alcohol, and pets," the blog post said.

Facebook users may not be learning about jobs for which they are qualified because the company's tools can disproportionately direct ads to a particular gender "beyond what can be legally ...