The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

How important is Facebook's advertising platform to online brands and retailers? One potential clue can be found in last year's ad boycott by companies frustrated with Facebook's handling of ...

A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and analysis. The ad showed a smiling, millennial-aged woman seated at a computer and ...

StitcherAds, a Facebook and Instagram Marketing Partner, released a commerce solution that integrates first-party point-of-sale data from retailers with Facebook’s offline API to target offline ...

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...

Beambox is a plug and play device that launches a guest WiFi login for your guests. Build marketing lists, grow your social pages and automate behavioural email engagement from one platform The total ...

Do you own or run a business? If you do, you’re going to want to learn how to make the most of Facebook Ads. After all, Facebook is the most powerful platform for getting your content, brand, or ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

General Motors is unhappy with Facebook Inc.’s efforts to keep hateful and disparaging content away from the automaker’s brands and has joined peer Ford Motor Co. and other companies that have stopped ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded its artificial intelligence ...