PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We tried the best foundations for mature skin, comparing brands like Dior, Makeup Forever, Gucci, and more. We looked for ...

Laura Geller made a career out of perfecting makeup for mature skin. She often shares tips with fans, explaining how to do ...

If you don't want to use your fingers, the Beautyblender Original Makeup Sponge works great. “Use the real one," she says.

A beauty line specifically for older women with a 'pro-age philosophy ... Swapping to a cream-to-powder blusher can help to liven up the face with a healthy flush without enhancing the look ...

Tatcha's viral Silk Canvas Filter Finish Protective Primer is a best-seller for a reason. The primer's balminess envelops ...