Hypervisibility is one factor contributing to its recent surge. Red carpet aside, butter yellow has quickly become a runway mainstay, spotted across a myriad of spring/summer 2025 shows—from ...

Not just any ordinary yellow, butter yellow. I can’t get this color out of my head and it seems the only way I will stop fussing over it is to just take the plunge into Land O’Lakes.

The charismatic color is showing up everywhere. The singer Sabrina Carpenter is among the celebrities who have coated themselves in butter yellow, a color that has lately been used to cheer up ...