Facebook’s carousel ads were introduced in the summer of 2014 and continue to gain steam with marketers because the multi-panel format enables them to tell more of a story, something that can be ...

Here’s what we found: The Page Post Engagement Ad had a CTR of 1.05 percent versus 0.20 percent from the Carousel Ad. The CPC for the Post Engagement Ad was $0.57 versus $0.87 from the Carousel Ad.

Dive Brief: According to marketing tech firm Kinetic Social, Facebook’s carousel ads are already outperforming other ad formats in clickthrough rate to advertiser’s websites. In fact, the carousel ads ...

Create your ad set, select the Carousel format, and you’re ready to rock and roll. Here’s what you’ll see when you’re ready to create your Carousel ad. 1.

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Advertisers using Facebook's carousel ads have paid 30% to 50% less money for every conversion their ad is intended to drive -- such as adding a product to their online shopping cart or checking ...

It occurred when users visited the site on mobile browsers—not in the Facebook app or on desktops—and clicked on its “video carousel” ad formats to expand them in size.

Following a soft launch, Facebook’s Instagram unit recently rolled out carousel ads to a broader audience. Initial brands included Showtime, Banana Republic, Old Navy, L'Oreal Paris, and Samsung.

Video length: Up to 240 minutes Sticking to these specs will ensure you don’t hit any snags in the creation, delivery, or presentation of your ads. How to Make a Facebook Carousel Ad ...