TAG Heuer’s dominance of Formula 1 continues with the recent announcement that it is now the Title Partner of the Monaco Grand Prix

PARIS - No matter how winding the Formula 1 track gets in Monaco, Tag Heuer won't be missing a turn. The Swiss watchmaker has been named the title partner of the May 25 race that will now be formally known as Formula 1 Tag Heuer Grand Prix de Monaco,

For the first time in the motorsport event's 100-year history, the Monaco race has appointed Swiss luxury watchmaker TAG Heuer as its title partner.

Following TAG Heuer ’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first title partner in the nearly 100-year history of the Grand Prix de Monaco — marking a historic moment for both the race and the renowned Swiss watchmaker.

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH.