F1’s new logo was unveiled late last year as part of a re-branding plan by investment firm Liberty Media which bought the series for $4.6 billion at the start of 2017 and listed it on the Nasdaq ...

F1 has caved in to pressure from stationery giant 3M and modified the trademark filing for its own logo in order to put the brakes on a long-running legal battle.

F1 commercial boss Sean Bratches said the sport needed something more recognizable. "Many people never realized that there was an invisible 1 between the F and the 1 in the old logo," Bratches said.

Or they may force the F1 management to redesign the logo yet again. I guess we'll just have to wait and see. My guess is they'll agree the two markets are divergent enough so it's not such an issue.

This week Formula 1 unveiled a new logo for the first time in 23 years, the first step in what the racing league has promised will be a "complete brand redesign". Created by Wieden+Kennedy London, the ...

When Cadillac F1 enters its first Grand Prix in Melbourne early next year, it will use a gas-electric hybrid power unit developed by Ferrari. But GM’s ultimate goal in Formula One — and the ...

"Cadillac is honored to share the F1 stage with the best luxury brands from around the world. It’s a brand whose legacy on and off the track is filled with innovation, technological precision ...

Toyota isn’t diving headfirst back into the F1 championship as an engine supplier, despite the lingering nostalgia from their 2002 to 2009 stint. Instead, this partnership is all about knowledge ...

F1: The Movie starts, ominously enough, with the black Warner Bros logo, which suggests it’s going the be The Dark Knight Rises of sports movies. But although it never really relaxes into the ...