Eye-shadow sticks aren’t new, but recently, I’ve seen an uptick in launches from buzzy brands like Glossier and Half Magic. Not only do the stick formats make them convenient, but they’re ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

When it comes to eyeshadow, I'm usually pretty boring ... in gorgeous hues), but I am a life-long hype girl of the Half Magic Shimmer Eye Paint & Liner, which I am wearing in these pictures.

Bring the magic on your birthday with a fairy-inspired ethereal eyeshadow look that shimmers and shines in the light. Applying the shadow in the inner corners of the eyes, as seen here on Soo Joo ...