Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Chad M. Topaz and Tyrone Bass suggest five steps researchers can take to make more inclusive choices when collecting and analyzing data. Colleges and universities are investing heavily in data science ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Interview on Ontada research presented at ISPOR 2024. Increased variety of real-world data (RWD) sources can give scientists a richer picture than ever of what’s happening to patients. But for every ...

Although over 7% of American adults identify as lesbian, gay, bisexual, transgender, queer, intersex, or asexual (LGBTQIA+), 1 there is a dearth of cancer research in these populations. As such, there ...

GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data contributors, mobile ...

The processes used by the Bureau of Labor Statistics (BLS) to collect data for the jobs report have been under scrutiny after last week's disappointing jobs report, and one of the agency's former ...