Group Inc. Director of Corporate Events Angela Spicer says she has a unique technique for tracking customer satisfaction at ...

Another wave of wellness-driven, emotionally resonant experiences is taking center stage in luxury corporate events. In her ...

Innovate Marketing Group (IMG). She is an industry professional with 17 years of experience in event production, event launch, activations, experiential marketing, design and execution. Born in Taiwan ...

Anthem Pleasant unveils innovative ventures in EV charging, patented products, and experiential retail, seeking partners and licensees for expansion. Legal Disclaimer: ...

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

A new advisory has launched with the goal of helping Australia’s $36 billion events industry reduce its environmental impact ...

Golden Goose brought the fun back to New York City with its newest experiential store concept. On March 27th, in the ...

When staffing an event, one size does not fit all. Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and execution strategies.

MW Experiences has long positioned itself as a pioneer in experiential event design, working with high-profile clients across finance, technology, sports, and luxury industries. With the launch of ...

The show, called Shelter by Afternoon Light, will showcase more than 100 furniture and home décor companies during NYC Design ...

I am glad to report that they are equally enchanting and offer great lessons in experiential marketing ... Everything there was intentional—from the event logo, stage design, and curated art to the ...