Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis ...

Digital marketing ... From a senior executive’s point of view, the increasing reliance on AI for data analysis, customer segmentation, and personalized marketing campaigns raises concerns ...

Most recently, since August 2020, he has served as SVP and GM at Constant Contact, Inc., a global provider of digital marketing solutions. Mr. Jao also served as Chief Executive Officer of ...

Kellogg Executive Education is a thought leader in understanding how new technologies continue to transform marketing practices. In Digital Marketing Strategies, Professor Mohanbir Sawhney—a globally ...

announced the appointment of Dominick Miserandino as Chief Marketing Officer (CMO), reinforcing its executive strength as the company prepares to launch its provisional patent-pending behavioral ...

She worked for almost two decades as an executive, leading multi-billion ... You can utilize several digital marketing strategies, from content marketing to paid advertising, to help your business ...

A new book from professors out of the Universities of Pennsylvania and Virginia is all about metrics, marketing metrics to be exact. The book is titled Marketing Metrics: 50+ Metrics Every Executive ...