An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career ...

Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for the prospective investor, giving an overview of what is in the company's ...