As the name suggests, an executive summary provides a high-level overview of your marketing plan. Its primary purpose is to reduce complex topics and projects within your greater marketing plan to the ...

Emphasize industry-relevant achievements Tailoring your executive summary to the industry you’re applying to can set you apart as a strong candidate. Mentioning achievements that align with the ...

The tragedy is that the executive summary could be the single most important element of a proposal. Done well, a client could read the executive summary and understand your entire proposal.