And Gov. Pete Wilson of California, seeking re-election in 1992, ran ads urging Congress to “stop the invasion” of Mexican and other Latino immigrants. Mr. Trump gave the word a new currency.

Now, let’s dive deeper into these insights, with clear examples of how tariffs are reshaping Google Ads auctions, to see how they can help you optimize your Google Ads performance. 1. Share of ...

Ads in Google’s new Search Generative Experience (SGE) might be pretty obtrusive if a new video in a Google blog post is anything to go by.

Examples of “failed” ads cited in the memo included attacks on Mr. Trump’s “handling of the pandemic, promotion of vaccines, praise of Dr. Fauci, insane government spending, ...

What is the number one factor creating these dull ads? Pierre Bouvard: I think the issue is maybe, at its heart, a misunderstanding among retailers and some advertisers of how advertising works.