Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Celebrating 25 years in business, Alphabet has seen a lot of change in the brand marketing world – and most of it has been ...

Just how influential is social media on supermarket sales? I’ll share one story. A retailer came to me and said, “Rick, we ...

Retail media ads can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the ...