Evaluation of a Marketing Plan The evaluation step of a marketing plan focuses on analyzing quantitative and qualitative metrics associated with the implementation and strategy.

Measurement and accountability are hot topics these days. According to a recent study by consultancy Avidan Strategies, "When asked to name the ways in which agencies must improve, 71% of brand ...

It’s essential that media planning is a collaborative discussion between you, your measurement provider and your media agency.

To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

MLA managing director Michael Crowley. The barriers standing in the way of plans to shift Australia’s red meat industry to a ...

A look at how the measurement of influencer campaigns across social media platforms has developed over recent years, and why those shifts are happening.

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

Advertising and Marketing Communication Strategy Creating an integrated advertising plan that drives business results In the world of digital advertising, platform selections, utilization of ...

Meat and Livestock Australia has today unveiled its new-five year Strategic Plan, confirming the end of the Carbon Neutral by 2030 target, while also reinforcing the industry’s focus on Value-Based ...