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Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it ...
Marketing plans serve as the blueprints for your company's sales strategy. They lay out every detail of what's to come over the next year and may be subject to alteration or evaluation because of ...
Measurement and accountability are hot topics these days. According to a recent study by consultancy Avidan Strategies, "When asked to name the ways in which agencies must improve, 71% of brand ...
To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...
Some people create their marketing plan in a vacuum and are surprised when they find little support and success in their plan. A Marketing Plan Checklist. With knowledge in these five areas, the ...
Many media agencies bulk buy ad stock (i.e., advertising space, such as TV spots, out-of-home/billboard positions, radio slots, etc.), which allows them to offer the best rates.
Incremental marketing requires a company to break up a long-term marketing plan into smaller components and assign milestones that must be met before further marketing funds are committed.
Marketing and media analytics company Ebiquity has launched an innovative transparency measurement and evaluation tool for advertisers. Called “The Ebiquity Media Transparency Score”, the tool ...