Strategic Marketing Plan Strategy Evaluation. A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it ...

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.

The marketing measurement plan gathers inputs from – and is reviewed by – multiple stakeholders across the team. So, there’s less likelihood of discovering gaps down the road. 3.

Measurement and accountability are hot topics these days. According to a recent study by consultancy Avidan Strategies, "When asked to name the ways in which agencies must improve, 71% of brand ...

Many media agencies bulk buy ad stock (i.e., advertising space, such as TV spots, out-of-home/billboard positions, radio slots, etc.), which allows them to offer the best rates.

Join us on March 19th, from 1–2:30 PM MT via Zoom, for an interactive workshop on Social Impact Measurement with Morgan Buras-Finlay. This hands-on session will: Break down what impact measurement and ...