AppLovin's AI-powered platform and strong growth offer a potential 43.4% upside in mobile advertising. Read an analysis of ...

Dwell also increased brand engagement—increasing pageviews and time spent on advertiser sites. Use of Video to Increase Dwell. Video continues to provide more lift in Dwell Rates and Dwell Time than ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

“Cultural relevance of AI ads influences my brand perception”.

Reddit Inc. (RDDT) stock traded over 4% higher on Monday after the company introduced a suite of AI-driven advertising tools ...

PDD Holdings missed Q1 estimates again, but strong GMV, user engagement, and AI-driven efficiency support its long-term ...

Reddit announced a "listening tool" called Reddit Insights, which shares real-time insights with marketers to help them ...

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced.

Also Read | Are advertising agencies dying?Long may the art of persuasion live. Facebook's engagement rates have seen a sharp decline, with the average organic rate per post dropping to 0.07% ...

When play becomes a method of onboarding, discovery becomes a natural extension of engagement. The user isn’t being targeted—they’re participating. On their terms.