Dwell also increased brand engagement—increasing pageviews and time spent on advertiser sites. Use of Video to Increase Dwell. Video continues to provide more lift in Dwell Rates and Dwell Time than ...

“Cultural relevance of AI ads influences my brand perception”.

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

APP's AI-driven push into CTV and digital commerce boosts ad growth, while SPOT leans on engagement to deepen its moat.

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the ...

Reddit Inc. (RDDT) stock traded over 4% higher on Monday after the company introduced a suite of AI-driven advertising tools ...

Reddit announced a "listening tool" called Reddit Insights, which shares real-time insights with marketers to help them ...

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced.

Also Read | Are advertising agencies dying?Long may the art of persuasion live. Facebook's engagement rates have seen a sharp decline, with the average organic rate per post dropping to 0.07% ...