King Charles recently shared a heartfelt Father’s Day message emphasising the importance of family, unity, and reconciliation ...

Much of that comes down to the words you choose. First and most important, your language should align with your message. A kitten reference or emotional appeal might be memorable, but it doesn ...

From targeted ads to political campaigns, an emotional appeal is the way to your audience’s hearts. Pathos is a rhetorical tool in which someone strives to get an audience to feel ALL the feels ...