Compliant subject lines must not mislead the recipient about the contents or subject matter of the email message. This would be a best practice even if it wasn’t required by law.

Next, in the subject line of the email you're sending to this prospect, you can write, "Jane Smith Suggested We Connect." Again, these are the strategies I use and my clients use with great success.

Your subject line is your opportunity to hook the reader’s attention. If you are a marketer, you are forcefully aware of the subject line’s power. According to HubSpot Research, 65 percent of ...

If you make the subject line searchable so readers can easily find it later, there’s a better chance that they’ll revisit your email, even if they don’t have time at first.

A boring email subject line might mean that your email will never be read. "You do have to grab enough attention with the subject line to make it worth your reader's time," Marc Cenedella, CEO of ...

Subject Lines 101: Crafting The Perfect Line When I say subject lines should be simple, I don’t mean easy. In fact, writing a good subject line is often more challenging than the body of the email.

That’s why subject lines are tested far more than hero images, calls-to-action and any other email element. To help inspire you, I want to share seven of my all-time favorite subject lines.

This newsletter subject line from Patrick McKenzie, for example, suggests utility (I want to make $200 a recipient too) and curiosity (how do I create this magical email?).

The subject line of an email helps the recipient understand what the communication is about. When someone replies to a message, it gets grouped in the same thread under the same subject line.

Most emails are now read on mobile phones, says Dmitri Leonov, a VP at email management service SaneBox. Since you don't know how much of the subject line hiring managers would be able to see from ...