First, you have to select an email marketing service provider. There are a number of them, including AWeber, ConvertKit, MailPoet, Mailchimp and FluentCRM, which we use for our business.

AI and dynamic content are helping email marketing become even more effective. And the possibilities for personalization go far beyond subject lines. Just like digital out-of-home is helping ...

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help ...

Email Content Generator can suggest text based on the industry, the purpose of the email campaign, and a sample of past marketing materials (to give a sense of writing tone). Users can also give ...

60% of Small Businesses Don’t Use Email Marketing–Don’t Be One of Them Learn the 5 keys to building a meaningful small-business email marketing strategy. Otherwise, you’re leaving money on ...

With the launch of Hostinger Reach, the company has set its sights on established players like Mailchimp and Omnisend. Email remains a highly active marketing channel, boasting a global user base ...

Dive Brief: Personalizing email subject lines can increase open rates by 50% and lead to 58% higher click-to-open rates, according to data by Yes Lifecycle Marketing made available in a press release.

Along with making the email marketing perk free, the e-commerce giant plans to roll out custom HTML content and more robust templates to help campaigns pop. “With these capabilities, Amazon is helping ...