Emphasizes decisions made in developing both strategic and tactical marketing plans. Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate ...

But how do marketers decide which strategy, tactics, and performance metrics will help them achieve their marketing campaign goals? That's where this flowchart graphic from Choozle can help. Just ...

But the team at content marketing agency Optimist reminds us that sometimes we marketers overcomplicate things. (Who, us?!) They put together the slightly tongue-in-cheek-but-still-useful No BS Guide ...

This includes: media buys — print, TV, radio, billboard, and digital/social, including AdWords; working with a freelance creative — graphic design, video production, still photography, media plans and ...