2. Go with an ESP—or in-house You have two options when starting an email marketing program: Go in-house or partner with an email service provider (ESP). In-house gives you more control, but ESPs ...

While building a good prospect list is a big part of the marketing battle, all your marketing efforts might be wasted if you aren't following good email marketing best practices or if you're working ...

Say someone reads your email, but doesn’t take action right then and there. That person Googles your organization and then goes to your website later, bypassing any source codes in the email that ...

These laws help safeguard recipients and enable responsible marketing. Being compliant means that you need to obtain consent, allow them an easy way out, and wear your transparency on your shoulders.

Email Marketing Basics: Templates, Can-Spam and Tracking Analytics Most email marketing services provide the basic features you need to get started with email marketing. These are foundational ...

Email marketing software helps businesses design, send, and manage email campaigns to their customers and prospects. It streamlines the process by offering templates, personalization options, and ...

Internet marketing—also known as digital marketing —is the process of using online channels to help an audience learn more about your products. Using tools such as websites, email, online ...

3. Test and evaluate your ISP feedback loop and unsubscribe process A recipient unsubscribe action and, ideally, the same person's complaint action should result in the person not receiving another ...

According to Litmus data, email marketing has the highest ROI of all digital marketing channels, including social media, returning $36 for every $1 spent. 25 ways to grow your email list There are ...

Email marketing: In the digital age, email remains a powerful tool for nurturing leads and building relationships. Cultivate an engaged email list with targeted opt-in forms on your website and ...