She also heard from commenters grousing that the domestic domination of the Elf on the Shelf ... the basement for a toy dinosaur to create a “Jurassic World”-based display.

Snoop Dogg could create an entire line and brand around the new trademark. Elf on the Shelf was launched in 2005 as a book with an elf included. The book turned into a huge franchise and became a ...

On Thursday, the New Girl actress, 43, shared a video to her Instagram Story of the elaborate Elf on the Shelf display she created for her two kids, son Charlie Wolf, 6, and daughter Elsie Otter ...