Ford Motor is leaning into the tariff moment with a new ad campaign that highlights its American-made vehicles and extends its employee discounts to the wider buying public. The campaign, dubbed “From America,

With 25% tariffs on all imported vehicles having just gone into effect, Ford is jumping on the opportunity to double down on the inflated appeal of domestic brands. Its new campaign, dubbed Ford Motor Company: From America, For America, extends employee pricing to all customers from now through June 2.

Ford Motor on Thursday announced that it would allow car shoppers to buy its 2024-25 vehicles, including gas, electric and hybrid-powered models, at the discounted price the automaker offers to its employees.