A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement. Newsletters Games Share a News Tip Featured ...

Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here’s What to Do Instead Bullish founders Michael Duda and Brent Vartan suggest alternative strategies that will ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Today, social media marketing is a crucial element of any business's marketing plan.We've created a step-by-step guide to help businesses develop an effective social media marketing strategy.

If the massive popularity of last year’s viral “ALS ice bucket challenge” was any indication, social media is only going to get bigger and bigger in 2015, Jess Stephens, chief marketing officer of ...

I n today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands ...

Looking to start a career in social media marketing?It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone.With more ...

Social Media Influencer Marketing: Managing Risks. Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...

Whether you’re just starting out with social media marketing or looking for new ways to expand your approach, here are the ten best ideas to include in your strategy. 1. Show Your Face(s) ...