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Can Roblox's Developer Ecosystem Fuel Its Next Growth Phase?

Roblox Corporation RBLX is doubling down on its developer ecosystem as a strategic growth engine and the latest results indicate this approach is gaining traction. In first-quarter 2025, creator ...
GamesIndustry

Roblox appoints Vlad Loktev as chief creator ecosystem officer to "strengthen relationships with the creator community"

Roblox has appointed Vlad Loktev as chief creator ecosystem officer within its creator division. Lotev will start on September 29 and lead creator success efforts, including "building an integrated ...
Pocket Gamer.Biz

Roblox is on a mission towards one billion DAUs and "10% of all gaming revenue"

Roblox founder and CEO David Baszucki aspires to see "10% of all gaming revenue" flow through the Roblox ecosystem and is on a mission to grow the platform’s daily active users from 79.5 million to ...
Pocket Gamer.Biz

Roblox appoints ex-Zynga and Airbnb veteran Vlad Loktev as chief creator ecosystem officer

Vlad Loktev has been hired as chief creator ecosystem officer in Roblox's Creator division. He brings experience from Zynga, AirBnB and more. Roblox has appointed Vlad Loktev as chief creator ...
MediaPost

WPP, Roblox Partner To Hone Platform's Brand Ecosystem

WPP and Roblox have worked on joint projects for years and have now entered a formal partnership to help brands and WPP agencies utilize the gaming and creator platform more efficiently. WPP and its ...