It’s the concept that people rely heavily on the first piece of information they see (the anchor) when making decisions. In the context of pricing, the initial price a customer sees becomes the ...

Writing in a new briefing this week, Gabriel Sterne and Melanie Rama of research house Oxford Economics argued that ... Check out the full chart below: Read next BI Tech Memo Where Big Tech ...

Behavioral economics combines psychology and economics ... s higher than what you expect or have been offered. This will anchor the discussion around a higher number, which often results in ...

Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral ... like the one shown in the chart below. Each point on the curve (A, B, C) reflects the quantity ...