In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in business meant you really only ever had to worry about paid and earned ...

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

s Secret also are investing in content that has a strong storytelling component, suggesting that the key to winning on YouTube with earned media is a mixture of quality and quantity. ?It's a mix of ...

The next step is to figure out how to raise that number – and the answer could lie in paid media. Owned, earned, shared, and paid media are all essential pieces of a public relations (PR ...

Unlike earned media (like press coverage) or owned media (like your website), paid media lets you have control over who sees your message and when they see it. Each channel offers unique benefits ...