BMW stirred up some real controversy with ... and that the finish lives up to the promise of the extra cost. Check out four new Individual colors below and let us know which makes the butch ...

BMW Individual’s palette of colors allow buyers of the brand’s models to select a color that matches their personality and style. To showcase what BMW Individual can do, the car manufacturer ...

In addition to 10 standard colors (one solid and nine metallic shades) including Isle of Man Green, Marina Bay Blue, and Frozen Deep Grey, there are a whopping 145 BMW Individual colors that can ...

There's also a four-door 8-series Gran Coupe on the way that we hope ushers in some radical new colors, just as its 6-series predecessor did. BMW's Individual program has been around for decades ...

BMW has just unveiled a number of new Individual program offerings for the 4-series coupe and convertible, including two new exterior colors: citrine black metallic and pyrite brown metallic.

Both the X6 and the 6-series are meant to showcase BMW’s Individual program, a catalog of very high-end paint colors and interior materials. Here’s what buyers, both now and in several years ...