The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

from Army Career and Alumni Program to Soldier for Life-Transition Assistance Program; a new Soldier for Life logo; and a new philosophy that is the driver for many other changes. ACAP was ...

American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. The rebranding includes the logo, fonts, iconography and the ...