The logo of Temu, an e-commerce platform owned by PDD Holdings, is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. REUTERS/Florence Lo ...

Our rating: 4.26 out of 5 Shopify is one of the most user-friendly e-commerce platforms and also excels in multichannel selling, with built-in integrations for Amazon, eBay, Facebook, and Instagram.

Entrepreneurs often start on Amazon, which is understandable considering the platform dominates the U.S. e-commerce market. As your store grows, however, Amazon can begin to bottleneck your sales.