E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. The report was based on data from a survey of 300 ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and ...

Email remains ... a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according ... Are You Ready for 2015? Four ...

Editor’s note: Looking for the right email marketing service for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs. E-commerce cart abandonment ...

The methodology by which companies handle their customer acquisition, however, depends greatly on whether their marketing strategy is centered around an e-commerce or lead generation business model.

Shopify has entered the email marketing game, and it’s a move that could make life easier for small Australian businesses, according to one e-commerce specialist. The popular Canadian e-commerce ...