Google hints that DSA’s capabilities may be replaced by PMax. To me, this inevitable transition makes sense. DSAs were created to automatically create ads to fill in gaps in advertisers ...

Meta and Google teamed up to run a secret campaign that deliberately targeted under-18s with Instagram ads on YouTube according to the Financial Times.

Clearly, many YouTube users are encountering unskippable ads that last much longer than the standard 15 seconds, with some ads stretching well beyond two minutes, even though Google’s ...

Normally, unskippable ads on YouTube are limited to 15 seconds in duration. However, Google admits that they’re making an effort to identify ad-blocking users and discourage them from using ad ...

And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad ...

One of the groups said it had used Google’s tools to run a targeted ad campaign this month on children’s channels. Google has said it did not allow such ads on videos made for children.

There’s been a lot of talk about YouTube ads in the past few years, as Google has made an aggressive move against YouTube ad blockers. Google’s stance is understandable. Commercials are what ...

Google ads can promote your business by sharing engaging ads with your target audience. ... YouTube feeds and other Google search partner networks. 9 Tips for Successful Advertising on Google.

YouTube has confirmed to The Verge that advertisers can broadly serve up pause ads to you, which show you an ad alongside your content when you hit the pause button.

Ads on YouTube are going to be a lot more annoying than they are already. The company is using Gemini AI to find the peak moments of any given video, and place ads there.