Keen for a change, Stylist’s deputy digital editor Susanne Norris tried out the viral hair colour – and the results are incredible. Throughout my life, I’ve had a very love/hate relationship ...

"I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. "The effect is softer, both in terms of the colour and how my hair feels afterwards.

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...