such as $10.99. Uber’s High-Performing UX/UI: A/B Testing Insights inc_arabia_en 1 Uber’s High-Performing UX/UI: A/B Testing Insights The goal was to see whether a single price, rather than a ...

Ride hailing services like Uber and Lyft have remarkably similar user interfaces, with the most noticeable distinctions being the brand color scheme and pricing for services. However, users ...