As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will ...

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

The WNBA filed trademarks for the name “Portland Fire” and a stylized “P” logo earlier this week, potentially indicating that the league’s 15th franchise will revive the Fire name from ...

That name might not sound new for several reasons. In June, unearthed trademark applications revealed the team had filed to have the "Portland Fire" name and a special "P" logo. What's more, the ...

A new logo and a striking red, blue, brown and pink color palette was also shared, leaning into a modern reimagining of the team's nickname in the Rose City. The reemergence of the city's WNBA ...

The Portland Fire logo is seen during a launching event for the name of Portland's WNBA basketball franchise outside the Moda Center, July 15, 2025. Sure, there were other options.

WNBA logo is seen on the court before a basketball game after the announcement of the Portland Fire expansion team. / Kamil Krzaczynski-Imagn Images The WNBA continues its push to create attention ...