Castile soap is a type of soap made with all-natural oils, and Dr. Bronner's has been selling it for a while--since 1948 to be exact. The crunchy-granola brand has become a mainstay on backpackers ...

He started making peppermint castile soap in his Pershing Square tenement in 1948. Here’s the very California story of the man, the cultish product and the progressive company.

You've undoubtedly used Dr. Bronner's, the top-selling organic liquid and bar soap brand in North America. But how much do you know about the man behind the company?

Dr. Bronner’s rise from subculture suds to California soap powerhouse Dr. Bronner’s soaps on display at the Natural Products Expo West at the Anaheim Convention Center on March 9, 2023 in Anaheim.

Enter Dr. Bronner’s Pure Castile soap. Castile soap is a type of soap made with all-natural oils, and Dr. Bronner’s has been selling it for a while—since 1948 to be exact.

Dr. Bronner’s soap, initially rooted in counterculture and relegated to the shelves of health food stores, is now sold at major U.S. retailers and in 40 countries, with a bottle or bar sold ...