A worker from Forever 21 removes the store’s remaining signage Wednesday morning, proving once again, that nothing lasts forever.

This may be due to how O’Neill plans to keep its other Santa Cruz area locations open. Store clerks noted that the downtown location’s inventory will be distributed to the other retail spaces ...

SANTA CRUZ — Although its locations in Aptos ... “O’Neill Surf Shop will be closing its downtown store location as it seeks to consolidate operations in an evolving retail landscape.” ...

THEY CLOSED UP ON MONDAY. THEY SAY THEIR FLAGSHIP STORE ON 41ST AVENUE AND... THEIR OUTLET ON MISSION STREET REMAIN OPEN Another downtown Santa Cruz business is announcing they have left downtown ...

Rip Curl joined O'Neill, Forever 21 and New Leaf among retailers vacating Pacific Avenue locations in recent months. A Rip ...

IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY. WE JUST HAD A GREAT HOLIDAY SEASON. OUR STORES STOCKED ...

A national retailer has signed a letter of intent for the site of the former New Leaf Community Market on Pacific Avenue in ...

Pacific Valley Bank plans to hire between 10 and 12 people at the new bank branch in downtown Santa Cruz. It’s interviewing ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...