Participants can pick up a map at the Downtown Santa Cruz Information Kiosk or Pacific Cookie Company to find participating businesses and visit them all to search for the hidden reindeer.

One last beloved breakfast spot lies downtown: Walnut Avenue Cafe ... bookstore stands another gem: a small kiosk selling cones and cups from Santa Cruz’s own Penny Ice Creamery (the main ...

UC Santa Cruz and the Downtown Association are partnering to help students feel connected and welcome as they return to campus and downtown Santa Cruz after a period of distance learning. The result ...

Address: 705 Front St, Santa Cruz, CA 95060 Rio Theatre The Rio Theatre is a historic movie theater and live entertainment venue in downtown Santa Cruz.It was built in 1949 and has been a popular ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

SANTA CRUZ — Preliminary plans for a seven-story mixed-use building on the 900 block of Pacific Avenue in downtown Santa Cruz were discussed by city planning staff and the project’s architect ...