What I’ve learned is this: How you do LinkedIn is how you do your professional life. And if you're not careful, your LinkedIn profile shares ... (a photo for the banner at the top of your ...

This is what prospects see first when they open your profile (data-backed)," says Alić. "The goal? Communicate your offer." Add a clear call to action statement in your banner. With LinkedIn's ...

In fact, a recent study by LinkedIn shows that digital marketing ... You can also edit your profile picture name and banner name to the keyword, thereby improving the chances of getting searched ...

This article is published by AllBusiness.com, a partner of TIME. LinkedIn has come a long way since its launch in 2003. Back then, it was a simple idea—bringing professional networking online.