This case shows how Dove transformed from a small, declining player in a large market into a leading shower gel brand. Dove got under the skin of Chinese women insights, produced a campaign that went ...

Unilever is turning to a remake of "Ugly Betty" after Dove's Campaign for Real Beauty flopped in China. The company hopes "Ugly Wudi" will drum up sales. Video courtesy of Nesound International Media.

Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile ...