How to inspire the other 96% to feel the same? A decade after Campaign for Real Beautystarted Dove wanted to modernize its mission. In a radical strategic shift, Dove evolved the social debate beyond ...

New Dove beauty campaign: ‘Beauty never gets old' Dove is no stranger to highlighting real women of different ages, natural ...

The truth is, they are a natural part of aging." Dove totally "gets" this PrimeTime Woman. And the real story behind the success of this latest iteration of the Campaign for Real Beauty lies in the ...

Dove has launched a powerful new campaign ... real authentic ones because they are enough.” Dove's stripped-back, candid ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The Greenpeace work has been launched for the 20th anniversary of Dove’s Real Beauty campaign, which was heralded for changing how women were portrayed in beauty advertising at the time. It follows on ...

Dove is the latest marketer to find itself ... the entire premise behind its uber-successful 13-year-old "Real Beauty" campaign, agreed Erich Joachimsthaler, founder and CEO of branding strategy ...

Dove saw this cultural tension as an opportunity to bring awareness of its global core value of 'real beauty ... views on personal beauty versus the often unrealistic images dictated by society. The ...

Hot Seats is part of Dove's "Let Your Body Body" campaign—a joyful ... superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone.