Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter category. On TikTok, the hashtag has over 1.3 million views ...

With an increase of beauty or fashion influencers creating content around style inspirations from East Asian trends, the miscategorization of Douyin videos, which are Chinese, as Korean or Japanese ...

The Douyin blush trend has already racked up nearly 10 million views on TikTok, making it one of the app’s most popular makeup hacks. As a beauty writer, part of my job is to keep you from ...

like Douyin makeup, Douyin blush, and now Douyin nails, which all originated from Chinese creators. The makeup version typically features soft looks with shimmery eyeshadow and heavy pink blush ...

This week, Beauty and Features Assistant Sheilla Mamona is trying the Douyin blush makeup method which has currently gone viral on TikTok. The technique everyone has been following is where you apply ...