Fast-forward to the craft beer-bedevilled London of 2024 ... be at least 85% savvy marketing. Half pint glasses aside, the legacy of Double Diamond is not lost on the Blue Stoops, which is ...

A nostalgic beer from the 90s has made a big return to UK stores - and is available to buy in Tesco. Double Diamond returned to pubs last year as a pale ale, but now Tesco is selling packs of four ...

Classic beer Double Diamond has returned to the hand pumps of London. The legendary beer was one of the UK's biggest selling pints throughout the 1950s through to the 1970s, but the pale ale fell ...

The pale ale’s bright red logo with two large Ds was instantly recognisable, and almost as famous as its TV slogans: “Double Diamond works wonders” and “You’re only here for the beer”.

Double Diamond beer, which was a favourite tipple throughout the 50s, 60s, and 70s, is making a returning to UK pubs. | AFP via Getty Images The brand will be revived as a trendy pale ale to ...