Dos Equis is releasing almost no details about the new campaign, only that a different actor will take over as Most Interesting Man later this year. The ads will keep their core identity, though.

Dos Equis announced it is ending its campaign with actor Jonathan Goldsmith as the “Most Interesting Man” and choosing a new spokesperson to carry on the title later in 2016.

Dos Equis is releasing almost no details about the new campaign, only that a different actor will take over as Most Interesting Man later this year. The ads will keep their core identity, though.