The name “Dos Equis” means “two x’s” in Spanish, and it is represented by the two red Roman numerals “XX” in its logo ... to produce a Vienna-style lager called “Siglo XX ...

In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign that soon made him known to millions as "The Most Interesting Man In The World." Goldsmith lived and ...